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August 24, 2015

SoftBank to sell Netflix subscriptions in Japan

Producing original content likely to be the next step in their partnership.

By CBR Staff Writer

Netflix has partnered with SoftBank to launch its video-streaming service in Japan.

To be launched on 2 September, the service will cost between $5.38 a month for a single standard definition stream and $11.99 a month for about four streams of 4K video.

SoftBank will sell Netflix subscriptions in the country via its retail shops, electronics retailers and through its website and call centres.

The users of SoftBank’s mobile or broadband services can pay Netflix subscription fees via a payment system. The bank will pre-install the Netflix app on its smartphones from October.

Netflix and SoftBank will also work on creating original content for Japanese viewers.

The partnership is part of Netflix’s global expansion plans. It currently has 65 million subscribers in more than 50 countries.

Netflix had earlier signed a content deal with Japan’s Fuji Media Holdings to broadcast its Terrace House drama series.

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In Japan, Netflix is competing with NTT Docomo, and Hulu, which divested its local business to domestic television network Nippon Television Network.

Earlier this year, Netflix rolled out a new platform which is claimed to keep a tab on vulnerabilities and prevent leakage of a company’s confidential data.

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