Netezza said the need for more robust yet cost-effective data warehouse systems is being accelerated by the growing number of users of business intelligence within the enterprise, the increasing volume and sophistication of their queries, and the need for real-time data availability.

Netezza needs an edge in the market, given that it lists a heavyweight line up of competitors in EMC, Hewlett-Packard, IBM, Oracle, Sun Microsystems, Sybase, and the Teradata division of NCR.

It said that in contrast to traditional data warehouse systems which patch together general-purpose database, server, and storage platforms that were not originally designed for analytical processing of large amounts of constantly changing data, its NPS appliance is designed to provide high-performance business intelligence solutions at a low total cost of ownership.

Netezza is looking to expand into new markets and expand in the mid-market, enabling companies with fewer resources and smaller budgets to use its appliances.

In the year to January 31, it cut its net loss from $19.8m to $13.9m on revenue that rose 47.9% to $79.6m.