The Japanese don’t seem to feel they are getting their moneysworth with a new piece of electronic equipment like a copier or fax machine unless the damn thing beeps irritatingly and inanely at odd moments as it goes about its business – and still don’t seem to have got the message that the rest of us don’t share their passion, so that NEC Corp has gone to the trouble and expense of developing a beeping chip that it can embed into its US ads for a new pager, no doubt quite unaware that a reminder of the embarrassing noise the horrid little things make at the most inconvenient moments is enough to put anyone thinking of buying one off.
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