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June 27, 1997updated 05 Sep 2016 12:59pm

NCI OVER ORACLE8? ORACLE MARKETING ON OVERDRIVE

By CBR Staff Writer

Why did the rollout of Oracle’s Network Computing Inc strategy appear to overshadow Oracle8’s debut earlier in the week? Because, one insider told us, Oracle has a dozen or more full- time marketing writers dedicated to promoting and hyping technologies and architectures. Take Oracle’s still nebulous NCA Network Computing Architecture. Is it a fish, is it a bird, is it a plane, indeed is it anything tangible at all? Oracle’s literature says it’s a framework providing a standards-based environment in which applications can be easily assembled from distributed components and deployed in a thin client environment. The problem is that when Oracle unloaded this message on the industry its development people had nothing at all to support it.

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