View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
November 30, 1998

NBC TAKES A STAKE IN “WOMEN’S NETWORK” iVILLAGE

By CBR Staff Writer

NBC is to take an equity stake in iVillage.com, a women’s online network. iVillage gets on-air promotion on NBC and online distribution on NBC.com and Snap.com. In return, NBC gets a seat on iVillage’s board. Finally, iVillage and Snap have agreed to launch three new parenting, family and health centers on the Snap.com portal. The whole deal is a bid to capture the elusive female audience, which in marketing-speak means the demographic that signs off on sports utility vehicles, health plans and diapers. NBC executive vice-president Tom Rogers points out that while the internet began as a male-skewed medium, women now represent the fastest growing group.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU