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  1. Technology
November 30, 1998


By CBR Staff Writer

NBC is to take an equity stake in, a women’s online network. iVillage gets on-air promotion on NBC and online distribution on and In return, NBC gets a seat on iVillage’s board. Finally, iVillage and Snap have agreed to launch three new parenting, family and health centers on the portal. The whole deal is a bid to capture the elusive female audience, which in marketing-speak means the demographic that signs off on sports utility vehicles, health plans and diapers. NBC executive vice-president Tom Rogers points out that while the internet began as a male-skewed medium, women now represent the fastest growing group.

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