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Napster aims to boost subscriptions fivefold in next three years

The subscription music-streaming service Napster has revealed its aims to boost its subscriptions by fivefold in three years to at least five million, as part of its efforts to expand its offering throughout Europe to take on Spotify.

Rhapsody International-owned service, which costs around €10 per month, is currently offered in 14 additional countries in Europe, which include France, Spain, Italy and the Netherlands.

Rhapsody president Jon Irwin was cited by Bloomberg as saying that the music-streaming service has about one million subscribers in the US, UK and Germany.

"In 2013, we’re going to start seeing some real uptake in our business and the adoption by the mass market of streaming services," Irwin said.

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Established in 2001, Rhapsody charges monthly fees to subscribers, while some rivals offer free or advertising-supported services.

In February 2013, Spotify revealed plans to launch a free music streaming to mobile devices in the UK to boost on-the-go streaming of music tracks.

According to Juniper Research, mobile streamed music service revenue is expected to rise over 40% to $1.7bn in 2013.

During the year, the US is expected to lead the market for mobile streamed music services, surpassing South Korea.


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CBR Staff Writer

CBR Online legacy content.