View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
May 19, 2015

Music with your flat white? Starbucks to serve Spotify

Partnership will start this fall.

By CBR Staff Writer

Coffee chain Starbucks and music streaming service provider Spotify are collaborating to build a music ecosystem across retail stores.

The coffee firm’s loyalty members will have access to Starbucks music on Spotify and have influence on in-store playlists.

The partnership will begin this fall in US company-owned stores, followed by Canada and the UK. Starbucks’ US-based employees will also get a Spotify Premium subscription.

Spotify users will have opportunities to obtain Stars as Currency for My Starbucks Rewards loyalty program.

Currently, Starbucks has around 10 million loyalty members, while Spotify holds about 60 million users globally.

Starbucks chairman and CEO Howard Schultz said: "By connecting Spotify’s world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music."

Spotify CEO Daniel Ek said: "Spotify has powered more than 25 Billion hours of listening around the world so far, and we’re looking forward to creating unique in-store music experiences while also making more than 20 years of popular Starbucks music available to both Starbucks customers and Spotify’s 60 Million global music fans."

Content from our partners
The growing cybersecurity threats facing retailers
Cloud-based solutions will be key to rebuilding supply chains after global stress and disruption
How to integrate security into IT operations

Websites in our network
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED
THANK YOU