View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
February 6, 1989


By CBR Staff Writer

We rather thought it to be a maxim of advertising that if one is promoting a new technology that could render unsophisticated potential customers nervous, one should make one’s ads as reassuring as possible: many people are convinced that it’s all them satellites wots mucking up the wevver for example – so was it really wise of Rupert Murdoch’s evidently relentlessly downmarket Sky TV satellite channel to use an exploding television set as the punchline of its commercial?

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.