View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
December 18, 2006

MTV Networks expands wireless footprint with new unit

Following the success of wireless initiatives from media platform provider MTV Networks, a unit of Viacom, the company has established MTVN Mobile Media, a new unit dedicated to growing its mobile entertainment business.

By CBR Staff Writer

The new arm will be responsible for managing mobile partnerships and content distribution on behalf of the company, and will support the teams at the individual MTVN brands in developing a wide portfolio of mobile content and applications, to include personalization, entertainment, information and messaging products.

Having been promoted to senior vice president of MTVN Mobile Media, Greg Clayman will lead the newly established unit.

Connecting with our consumers on every platform they love is at the heart of our digital strategy, said Judy McGrath, chairman and CEO at MTV Networks. MTVN Mobile Media will help our brands take it even further in distribution and product development, and it will expand our global wireless footprint even more, so the communities around our brands can access our content anywhere.

As a global provider of video programming for the handset, MTVN publishes more than 600 clips and 30 hours of video per month in the US alone. In addition, the company has partnerships with 68 carriers and connections holding a profile of more than one billion subscribers, making MTVN the largest wireless content provider of any entertainment company.

The MTVN mobile programming features a variety of entertainment genres suitable for every demographic group, including cartoons through its Nickelodean channel, music channels and innovative ‘making of’ behind-the-scenes and after-shows developed exclusively for the wireless medium.

Content from our partners
How to engage in SAP monitoring effectively in an era of volatility
How to turn the evidence hackers leave behind against them
Why food manufacturers must pursue greater visibility and agility

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU