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December 18, 2006

MTV Networks expands wireless footprint with new unit

Following the success of wireless initiatives from media platform provider MTV Networks, a unit of Viacom, the company has established MTVN Mobile Media, a new unit dedicated to growing its mobile entertainment business.

By CBR Staff Writer

The new arm will be responsible for managing mobile partnerships and content distribution on behalf of the company, and will support the teams at the individual MTVN brands in developing a wide portfolio of mobile content and applications, to include personalization, entertainment, information and messaging products.

Having been promoted to senior vice president of MTVN Mobile Media, Greg Clayman will lead the newly established unit.

Connecting with our consumers on every platform they love is at the heart of our digital strategy, said Judy McGrath, chairman and CEO at MTV Networks. MTVN Mobile Media will help our brands take it even further in distribution and product development, and it will expand our global wireless footprint even more, so the communities around our brands can access our content anywhere.

As a global provider of video programming for the handset, MTVN publishes more than 600 clips and 30 hours of video per month in the US alone. In addition, the company has partnerships with 68 carriers and connections holding a profile of more than one billion subscribers, making MTVN the largest wireless content provider of any entertainment company.

The MTVN mobile programming features a variety of entertainment genres suitable for every demographic group, including cartoons through its Nickelodean channel, music channels and innovative ‘making of’ behind-the-scenes and after-shows developed exclusively for the wireless medium.

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