Technology

MSNBC, SmartVideo to offer ad-supported mobile news services

SmartVideo Technologies and online news provider MSNBC.com have completed a beta test for a new ad-supported news service for mobile devices. Rollout is planned for November 2006.

CBR Staff Writer July 31, 2006

MSNBC.com will offer users a free news service that provides access to headlines, news videos from NBC News programs, and will also allow MSNBC to generate revenues through the platform’s ad insertion model.

SmartVideo provides MSNBC.com with ad insertion, ad serving, and the insertion of pre- and post-roll into the MSNBC.com-provided content.

Analyst firm The Shosteck Group’s latest market research study indicates that mobile advertising has the potential to generate in excess of $1 billion in annual revenues by 2010 for ad spend.

MSNBC is a joint venture between Microsoft and NBC Universal News.

More Relevant

Digital economy

How justfly.com defines a “user-centred” travel solution

Partner content

Power of the possible: Why enterprises can no longer afford to delay GenAI initiatives

Cybersecurity

British digital bank Revolut criticises Meta over lack of fraud compensation

Cybersecurity

Hack sees Disney back off from Slack

Sign up to the newsletter: In Brief

Your corporate email address *

First name *

Last name *

Company name *

Job title *

Vist our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the Progressive Media network.

Sign up for our regular news round-up!

Sign up for our weekly news round-up!

Sign up to the newsletter: In Brief

I would also like to subscribe to:

Thank you for subscribing