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January 3, 2005

MSN launches new Health & Fitness channel

The MSN network of internet services has launched MSN Health & Fitness, a comprehensive online destination for people looking to improve their well-being with up-to-date and easy-to-access information.

By CBR Staff Writer

Launching in the US, MSN Health & Fitness combines content from names in health and fitness with accessible search options to help people quickly get answers to their health- and fitness-related questions.

Content providers for MSN Health & Fitness include Harvard Medical School; Healthwise, a nonprofit information center; and HealthDay, a health news service that provides daily feeds to media, hospitals, HMOs and insurers.

Content on the site includes health centers, which organize a collection of information on subjects such as asthma, diabetes and heart disease; a medical encyclopedia that offers content to help users make informed decisions about their health; and interactive tools that allow users to gain more insight into health topics through such mediums as videos, quizzes, and slide shows.

MSN Health & Fitness is the easy-to-use, content-rich resource people have been looking for to help manage their healthcare, said Danielle Tiedt, general manager of MSN Marketing. Our alliances with these highly respected health partners, combined with MSN tools and content, provide consumers with a convenient one-stop shop that’s as trusted as the family doctor.

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