In a video demonstration at the conference, Microsoft Corp’s director of Future Home Technology, Greg Ricker showed how a viewer could click to a sports channel and while watching a baseball game could simultaneously call up individual’s statistics or results from other games in separate areas of the screen: he said that to avoid becoming overwhelmed by an expected explosion of some 500 channels, users will need software where they can pick and choose various forms of entertainment from a single screen of information – We are changing people’s expectations of what they see on the screen, Ricker said of Microsoft’s software plans; There will be entirely new services as a result of this; with the Microsoft system, the computer would learn the tastes and preferences of the viewer and customise the menu accordingly so that The ones you watch most frequently would be the easiest to access, Ricker said; Microsoft has given no target dates on when such services will become available but those in the business reckon they could be widely available by the decade end.