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November 21, 1988


By CBR Staff Writer

Tulsa, Oklahoma-based retail planning systems specialist MPSI Systems Inc is moving into the Chinese market via a joint venture with Culc International. MPSI, which claims to be the biggest supplier of retail planning systems to the petroleum industry, says Culc-MPSI China Inc will provide information services to local government and foreign investors. MPSI gathers information which goes to form a database which is then manipulated on a mainframe. The database can be used to assess a business strategy by asking what if? type questions, such as the likely effect on their business of modernising a petrol station, closing a supermarket or moving a building society branch, or else presented graphically for location analysis. Operating out of Peking in the People’s Republic, the new company will help Chinese cities and local government agencies collect information and analysis of their cities for planning purposes, as well as determining market potential for outside investors. Following an initial pilot study of the city of Peking – or Beijing as the Chinese like to call it these days – Culc-MPSI was contracted by the coastal city of Ningbo to conduct a study on its resources and to help identify development strengths for foreign investment. Ningbo is one of 14 coastal cities that have recently been opened to foreign investors and the study is due for completion in March 1989.

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