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July 4, 1993


By CBR Staff Writer

The promise of multimedia is suddenly so exciting that movie people are beginning to forsake the back lots and jump ship for multimedia start-ups. Strauss Zelnick, president and chief operating officer of News Corp’s Twentieth Century Fox Film unit, quit to join Crystal Dynamics Inc, a start-up software company, as president and chief executive. He exchanges 1,200 employees and a division with revenue close to $2,000m for a band of 28 programmers and video game creators at a company in Palo Alto that has yet to introduce a product. Crystal Dynamics, one year old, and backed by established Silicon Valley venture capitalists, is devising games for the next generation 32-bit systems.

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