In a move that looks as if Motorola Inc has warned the commercial side of its Motorola Computer Group either to shape up and perform or face closure, the company has created two profit centres within the group, so there is no longer anywhere for the commercial side, making Mac OS systems and AIX Unix servers, to hide. The two profit centers are Commercial Products and Technical Products, the latter being the company’s long-standing embedded single board computer business, which presently looks less vulnerable. Motorola said that, effective immediately, each division will have separate profit and loss responsibility for its engineering, sales, marketing, finance, personnel and quality teams. These new divisions will allow us to focus our product activities in markets where Motorola Computer Group continues to have proven leadership, specifically in the embedded and Mac- compatible systems markets, said Joe Guglielmi, group general manager – although few would concur that the company does have leadership of the Macintosh clone market. The Commercial Products Division, to be headed by Dennis Schneider, vice-president and general manager, will focus on the Mac-compatible market, portable products and AIX servers. His mission is to make the unit a $1bn-plus international systems company by the year 2001 or before. Wayne Sennett, a corporate vicepresident and general manager, takes the Technical Products unit.
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