View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
April 17, 1997updated 05 Sep 2016 12:06pm


By CBR Staff Writer

Motorola Inc’s patience with IBM Corp and its partners in the PowerPC alliance has finally snapped, and the company is warning Apple Computer Inc that it is ready to abandon its investment in the G4 generation of PowerPC chips due late next year if the market for the PowerPC shrinks any further. The bone of contention with Apple, according to Computer Reseller News, is the new Mac OS licensing policy, which many fear will stunt the PowerPC market following IBM’s abject failure to put together a desktop machine that would be competitive with Pentium machines. According to the paper, Motorola has told Apple that a new fabrication plant would have to produce 5 million of the G4 microprocessors annually to justify the investment: fewer and Motorola would lose money, which it is not prepared to do. And the hurdle is a high one because Computer Intelligence InfoCorp reckons that last year Apple sold only 3.6 million machines from three different generations of PowerPC. Sales of PowerPC processors are down significantly in recent quarters, said Vadim Zlotnikov, technology analyst at Sanford C Bernstein & Co, New York. Given that IBM is still producing, there may not be enough for two vendors.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.