View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
July 20, 1998


By CBR Staff Writer

Motorola Inc and Advanced Micro devices Inc announced their expected strategic technology alliance yesterday. It is a cross- licensing agreement and collaborative development deal involving Motorola’s copper interconnect technology and AMD’s embedded flash memory. Under a planned seven-year agreement, Motorola will license its current HiPerMos 5L copper interconnect technology to AMD, and the two will collaborate on the next generation process HiPerMos 6L with which they both plan to produce 1GHz processors. AMD said the agreement would enable it to bring its forthcoming K7 chip, currently under development as a .25 micron aluminum part, to market as a 1GHz 0.15 micron processor by 2000, using the copper-enabled plant it is building in Dresden, Germany. Motorola promised similar time-scales for a 1GHz PowerPC. Meanwhile, Motorola and AMD are to collaborate on process technology for embedded flash memory. Motorola says it expects to ship its first embedded flash microcontroller products by 2000, and says they will account for 90% of controllers shipped by 2002. The so-called ‘Black Oak’ PowerPc-based controller aimed at engine and transmission control in cars will be one of the first parts to benefit, it says. AMD CEO Jerry Sanders called the deal pre-competitive and said that AMD would continue to concentrate on its K86 Intel-compatible system chips, but admitted that the deal would give AMD the option of moving into the embedded systems market in the future. Work will be carried out through jointly-staffed programs in Austin, Texas and Sunnyvale California. Both say time to market is the primary motivation behind the deal.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.