A new report has found out that 60 of the FTSE 100 companies have no social media presence on their corporate websites.
This lack of commitment to engage in bigger conversations is despite the fact that many of them have an account in Facebook, Twitter, YouTube or LinkedIn.
The Sunday Telegraph reported that the new study conducted by the corporate communications company Radley Yeldar found that about 98 of the profiled companies have some type of presence on at least one social networking website. However, their corporate websites do not feature the account.
The study found that only 29 companies have a main corporate page on Facebook, 54 of them have a corporate Twitter feed and 31 have a YouTube channel.
Radley Yeldar chief Richard Coope told the Sunday Telegraph that companies use the social networking sites for mostly press releases and they risk missing out on the opportunity to engage with their customers.
Coope said, "The corporate monologue has been the way the FTSE 100 companies have communicated for so long – it is a very slow process to adapt to the nature of corporate dialogue."
"Trust has been eroded in corporate companies and if these brands don’t adopt fully integrated social media strategies, they will miss out on the opportunity to connect and engage."
