Oakland, California-based Vision Software Inc has won a further $10m in venture capital funding, its third round since the company was founded in1991. Total funds raised to date from venture capital and private funding – much of it from individual industry luminaries – now amounts to $24.3m over the last two years. The money will go towards continued research and development and increased sales and marketing efforts, said the company. The new funding comes from Morgenthaler Ventures, based in Menlo Park, California. Gary Morgenthaler, a partner in the venture outfit, is a database veteran who was co-founder and chief executive officer of Ingres Corp, and went on to co-found Illustra Corp, subsequently acquired by Informix Corp. He will take an active role on Vision’s board. Vision has been working to establish itself in the applications development tools space with its flagship Vision Builder product, first shipped in June of last year. A second release followed in September. The graphical tool uses a rules-driven development approach for capturing an application model, business rules and a data model, and uses technology called Application Targeting to deploy software across multiple architectures using standard languages, such as Java or Visual Basic, component models such as Active X, and servers such as Oracle, Microsoft SQL Server or OLE Server. Active templates for both client and server systems help enforce interface rules and create database triggers, stored procedures and other server code. The software runs on personal computer clients and any server, Unix or NT, capable of running Oracle or SQL Server. Vision signed a joint development agreement with San Francisco, California-based Asymetrix Corp last April to integrate Vision Builder with Asymetrix’s InfoModeler tools. Vision’s other product is StoryBoard, a documentation toolkit for Visual Basic programmers. Individual investors in the company include former Informix Corp chairman Roger Sippl, Bob Dovoli, ex-president and chief executive of SQL Systems Inc, Nimish Meta, senior vice president of Oracle Corp, and Stewart Schuster, former executive vice president of marketing at Sybase Inc. Kanwal Rekhi, former chief technical offficer of Novell Inc, and Vijay Vashee of Microsoft Corp are on the company’s board.