The advert for Max Factor products will be transmitted onto handheld and palm-size pocket PCs.
The timing of this event highlights the rapid growth in the possibilities offered by video streaming. Just last week Real Networks announced a deal that would secure compatibility of its video platform with 85% of mobile handsets.
Procter & Gamble see a bright future for advertising using mobile devices, this will provide another channel with which P&G can communicate with niche markets, said Paul Nathan, managing director of New Media Industries, P&G’s marketing agency.
