View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
August 12, 2012

Mobile transactions to cross $730bn by 2017: report

Transaction growth will be driven by the increasing scale of real-world purchases from major brands and retailers.

By CBR Staff Writer

The value of remote transactions for digital and physical goods purchased through mobile devices is expected to cross $730bn per year by 2017, according to a new report by Juniper Research.

The report, "Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017", found that transaction growth will be driven by the increasing scale of real-world (non-digital) purchases from major brands and retailers.

Companies like Domino’s in the US and Argos in the UK already seeing 6-7% growth of all sales occurring through the mobile channel.

According to the report, there will be significant migration of purchasing activity from laptops and desktops to tablet devices, with consumers increasingly engaging in online shopping while watching TV.

The development of the TV commerce trend would lead to consumers buying goods through mobile devices, which will account for 30% of eRetail within five years.

Juniper research also observed that such transactions would continue to comprise a small minority of a global retail sales marketplace currently worth over $16 trillion.

The report also found that digital goods sales continue to rise in tandem with smartphone/tablet growth, particularly across lifestyle/infotainment applications and despite the increase in sales, transaction security remains an issue for consumers.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Report author Windsor Holden said, "Mobile is increasingly being deployed at all touchpoints in the retail process – product discovery, product purchase, customer retention."

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.