View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
November 26, 2015

Mobile to fuel $27bn online spend in run-up to Christmas

News: Black Friday set to be the biggest online shopping day of the year.

By Ellie Burns

UK consumers are forecast to spend $27bn on ecommerce in the run up to Christmas, with the November 27, popularly know as Black Friday, set to be the biggest day for online shopping.

The $27bn forecast represents 7% YoY growth, with the November to December period accounting for 21.3% of annual ecommerce spend in the UK.

The most popular day for online shopping in the UK will be Black Friday, with an expected £724m to be spent online.

According to Adobe’s first set of 2015 Digital Index Online Shopping data, devices are set to play a dominant role in online shopping.

27% of UK consumers are expected to use their phone to browse online, while 18% are expected to use a tablet.

Adobe Digital Index principal research analyst Tamara Gaffney said: "Discounts are currently averaging 21 percent and out-of-stock incidents are already higher than last year by 5 to 10 percent.

"Consumers should shop early to secure popular gift items. Top selling products like the Xbox One, Samsung Gear VR, Star Wars’ Kylo Ren, and the GoPro HERO3 are already low in stock."

Content from our partners
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business
When it comes to AI, remember not every problem is a nail

 

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU