The mobile messaging traffic is expected to double from the current 14.7 trillion per year in 2012 to 28.2 trillion by 2017, according to a new report.
Juniper Research’s ‘Mobile Messaging Markets: SMS, MMS, IM, Email, RCS/RCS-e & Social 2012-2017’, projects that the new Rich Mobile Messages will generate about 83 billion messages per year within five years, which is less when compared to total messaging traffic in 2017.
The report co-author Dr Windsor Holden said: "While 9 of the 10 handset manufacturers are pre-installing the joyn app on smartphones, more work needs to be done to get chat services onto featurephones."
Older messaging services that include SMS and already reputed IP services including IM, email and social messaging are also expected to drive major traffic through 2017.
Several operators in Western Europe and other developed regions have devoted to launching "rich communication suite" mobile messaging services that support video communications and other enhanced features, the report reveals.
The industry requires overcoming several hurdles if RCS-e services and similar services are to reach the stature of SMS.
During the next five years, many mobile subscribers are still expected to use featurephones, and communications services have to reach wider audience to be successful, the report said.
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According to survey performed by Analysys Mason, about 45% of smartphone users currently use some form of instant messaging or over-the-top (OTT) messaging app as well as or instead of traditional SMS.
Further 20% of the users deploy a VoIP app, and 20% within that range use it over the conventional voice services.
