The company also announced subscription figures for the three months to December 31. It added 453,000 new customers, compared with expectations of 500-600,000. ARPU (average revenue per user) fell compared with Q4 2000.
More positive news was a rise in revenues from data services, from 10.7% to 12.8%; mmO2 wants to make 30% of its sales from data services by 2004. However, the major driver behind the rise in revenues was a 22% increase in SMS messaging. As SMS growth slows, mmO2 may find it harder to drive data revenues up.
