Mitsubishi Electric Corp’s PC Division has denied a Financial Times report saying it is quitting the European and Japanese personal computer markets. However Mitsubishi, the final resting place of UK PC maker Apricot Computers, says it will be getting out of the consumer market however, into which it sold just 50,000 devices last year. It will focus on sales of PCs and servers to businesses which means there will be some reduction in its manufacturing capacity as it adopts a build-to-order sales model. The Apricot brand will not disappear, the company claims and says it will extend the strategy to Japan and its other European markets. It says it will develop its OEM PC motherboards business, especially in the US and claims to have increased its investment in mobile computers. Mitsubishi Electric has 650 employees in the UK.
