The company has built a web-based system that lets users create fairly straightforward logical rules, which are then pushed to their CDN-deployed sites and make decisions about which content is delivered to which end user.
For example, CTO Bob Hammond explained, a marketing professional at a sportswear firm could create a rule that looked at the geographical location of a surfer before making a decision of what type of baseball cap to display.
Rules can be created based on information found in or inferred from HTTP headers and IP addresses, Hammond said, as well as tied to cookie-driven user databases. Web beacons can also be deployed to gather traffic data for later analysis.
This article is based on material originally published by ComputerWire
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