We have a nice slot in the marketplace at present, says Brian Elson, managing director of Miracle Technology Ltd, but low-end modems won’t exist as a separate item in five to 10 years. Elson expects them instead to be incorporated into desktop computers as standard. He is therefore looking to move Ipswich-based Miracle upmarket, concentrating on data communications rather than the micros to which the company’s products currently attach. At the Which Computer? Show next January, Miracle will launch a range of bought-in high-speed modems. Miracle-built high-speed modems, X25 products and multiplexers are likely to follow next, but Elson also envisages local area networking and IBM SNA offerings for micros and IBM 9370s. Elson has only been with Miracle a few months. Previously he was chief executive of BP’s systems house Scicon and later held a similar position at Heron Group’s now-defunct First Computer. Elson is already talking of a public listing in three to five years time. But, as he admits, much work needs to be done. His turnover targets are ambitious: from last year’s UKP2.1m, and this year’s projected UKP3.5m, he is aiming at UKP25m revenue by 1992.
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