Mobile and digital technology business Mobile Interactive Group (MIG) will run the new Skype global mobile website using the company’s mobile platform – mVoy Publish.
The new mobile site will deliver a mass market mobile web experience to Skype’s global customer base that detects the users’ device to ensure the correct site is served.
It will support Skype’s global customer base in local languages, and provide an integrated, easy to use, rich mobile web user experience to 170m connected users worldwide.
Initially MIG will develop a full service mobile internet site that will detect the user’s handset and territory and provide them with a tailored user experience with relevant downloads, product information and support services.
Users will be able to access similar and relevant content to that available on Skype.com.
MIG commercial director Matt Cockett said they understand Skype’s objectives, to grow their mobile base significantly over the next few years and their need to capitalize on the number of consumers wishing to access Skype via their mobile device.
"As those customers come in it is up to us to ensure they get the best user experience and convert into a new or become a more loyal existing user.
"In conjunction with MIG’s platform technology, we will be drawing on our vast knowledge in mobile centric user experience (UX) and design to deliver the ultimate mobile experience to Skype’s global customer base," Cockett said.
