Microsoft has said that 14 health plans have implemented or are planning to deploy Microsoft Dynamics customer relationship management (CRM) based on the Health Plan Sales Solution for Microsoft Dynamics CRM.
The company made the announcement at the America’s Health Insurance Plans (AHIP) Institute 2011.
The Health Plan Sales Solution for Microsoft Dynamics CRM is an interoperable framework that allows for seamless integration with existing systems and applications, said the company.
The Microsoft Dynamics platform is also being used by health plans in the areas of grievances and appeals, application, provider credentialing, legal matter management, provider contract, and contact management, the company added.
Microsoft hopes that the strategic sales and service-enabled CRM platform will allow the health plans to grow in the current individual and small-group market, while preparing to leverage growth created by health insurance exchanges.
The Health Plan Sales Solution for Microsoft Dynamics CRM is pre-integrated with an ecosystem of health plan independent software vendor (ISV) offerings, said the company. Partner adoption has increased by 225% since the offering was first launched last June.
The company said that to date, 13 system integrators and ISVs are supporting the framework, including Adapx, CosmoCom, ExactTarget and VUE Software.
Blue Cross of Northeastern Pennsylvania vice president of sales Kent Davidson said Microsoft Dynamics CRM is a vital component to Blue Cross of Northeastern Pennsylvania’s overall strategy to deliver health insurance solutions to our current and future customers.
Microsoft Health Insurance Industry worldwide managing director Dennis Schmuland said hypercompetitive market pressures are driving health plans to seek simple offerings to decrease costs and points of failure in the sales process and improve member retention by executing a companywide CRM strategy.
Schmuland said, "By implementing the Health Plan Sales Solution for Microsoft Dynamics CRM, our customers gain a real-time, 360-degree view of their customer sales interactions today while laying tomorrow’s foundation for a companywide CRM strategy that spans from customer acquisition to service, to care and wellness management, to retention and renewal."
