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November 20, 2005

Microsoft to launch next-generation games technology

In a bid to get a head start over its competition, Microsoft is set to launch its much anticipated console, the Xbox 360.

By CBR Staff Writer

Games industry observers have predicted that it will be at least a year before competitors Sony and Nintendo release their versions of next-generation gaming technology, putting Microsoft at a considerable advantage in its effort to revolutionize the gaming industry and secure itself a place within the emerging digital entertainment industry.

The debut of Xbox 360 marks one of the biggest consumer launches in Microsoft’s history, said Robbie Bach, president of the Entertainment and Devices Division at Microsoft and chief Xbox officer. With its sheer power, portfolio of graphically stunning games, rich online capabilities, and features for enjoying music, movies and photos, Xbox 360 delivers integrated digital gaming and entertainment experiences that simply can’t be matched.

Microsoft is hoping to sell over one million Xbox 360s within its first three months on the market, and with plans to deliver a new operating system that will optimize Xbox 360’s facilities and features, it is difficult to estimate the extent to which Microsoft is set to profit from the introduction of its new product.

With most of its appeal attributable to the product’s enhanced action imagery and next generation graphics, there is every reason to believe that Microsoft will set a new standard for gaming technology. The advances that digital technology can lend to the gaming industry are sure to make new products every bit the virtual reality experience games fanatics appreciate.

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