View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
January 6, 2005

Microsoft takes aim at consumer electronics

Microsoft Corp has taken center stage at the 2005 International CES show in Las Vegas with a range of product and partnership announcements that the company hopes will help it become a ubiquitous provider of digital entertainment software.

By CBR Staff Writer

In a keynote, chairman and chief software architect Bill Gates touted deals with hip brands including MTV and TiVo, and played up the sales momentum of Windows-based media-centric PCs and the Xbox gaming system.

Perhaps one of the most significant announcements was that Microsoft has signed up more than 50 partners to its PlaysForSure branding program, from online services to device makers.

The PlaysForSure program allows partners to put a mark on their products certifying interoperability with Microsoft’s digital rights management systems, important at a time when Apple’s proprietary dominance of digital audio is being increasingly criticized.

With TiVo, the greatly popular digital video recording service, Microsoft announced a relationship that will enable TiVo users to move their recorded TV shows to Windows-based Media Center PCs, Portable Media Centers, PocketPCs and Smartphones, using TiVo’s new TiVoToGo software.

Microsoft has sold 1.4 million Media Center PCs now, Gates said, doubling sales year-on-year. Xbox is expected to move 20 million units by July, with the Halo 2 game selling $125 million of copies in its opening weekend, he said. The company also said that 90 million copies of Windows Media Player 10 have been downloaded by users in the last three months.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.