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November 15, 1993

MICROSOFT POLICY TO SELL LOCALISED SOFTWARE IN RUSSIA AT COST

By CBR Staff Writer

Speaking in London last month, Microsoft Corp general manager for Eastern Europe, Jurgen Stranghoner said it is Microsoft’s policy to sell its localised products at cost in Russia. Last month, the company began mass distribution of localised MS Windows 3.1. Stranghoner said Microsoft will sell its English-language products at US list price and Russian localised products will be sold for 25% to 30% less. All of Microsoft’s local production is at Kazanski NP Program i Produkti in the autonomous republic of Tatarstan in the Russian Federation. Though there are other plants able to make manuals, others which make cardboard cartons, some even can organise shrink wrapping, it is only plant capable to producing a quality finished software product in the Russian Federation. He said establishing a working technical support and distribution infrustructure in Russia was the number one priority for the firm.

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