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April 5, 2005

Microsoft increases collaboration between broadcasters and film makers

Software giant Microsoft is extending its Connected Services Framework to allow organizations in the broadcast and film industries to streamline the creation, management and delivery of digital content via a shared services infrastructure.

By CBR Staff Writer

The development of the product will involve collaborating with IT companies such as Avid Technology, North Plains Systems, OmniBus Systems, Panasonic and Telestream, which all support the Framework in their product line.

Microsoft is also claiming that the service will create more revenue and more content for film studios and broadcasters, enabling them to maintain a competitive edge.

Broadcasters and film studios must embrace innovative technology to improve operational efficiency, reduce costs, and generate new revenue opportunities, said Maria Martinez, corporate vice president for the communications sector at Microsoft. With the Connected Services Framework and the combined efforts of our industry partners, Microsoft offers a compelling solution that enables companies to foster innovation and collaboration, enhance internal operations and easily adapt to growth and change.

In addition, the company said the product reduces manual processes and improve organizational productivity by connecting key production systems, and increases the value of existing technology investments. It is designed to facilitate a collaborative environment that helps increase workflow efficiency, and enhance internal and external communications.

The Connected Services Framework, which was introduced to the telecommunications industry in February, employs a service-oriented architecture (SOA) approach and is built using industry standards such as Extensible Markup Language (XML), Simple Object Access Protocol (SOAP) and Web Services Description Language (WSDL).

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