View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
February 21, 1997updated 05 Sep 2016 12:37pm

MICROSOFT BACKS DIGITAL ANVIL TO FIRE UP FUN AND GAMES

By CBR Staff Writer

Microsoft Corp is taking an undisclosed minority stake in a new computer games developer formed in Austin, Texas by one of the luminaries of the business. The man is Chris Roberts, previously a vice-president at the Origin Systems Inc subsidiary of Electronic Arts Inc, where he helped develop hits such as the Wing Commander air combat game; his new company is Digital Anvil Inc. As well as putting up the seed money, Microsoft will fund production of Digital Anvil’s games and market them under a joint brand. According to the Wall Street Journal, which hears Microsoft may be in for as much as $70m to $100m over time, the first titles, due in 1998, will be in the action story and action strategy genres, with an emphasis on three-dimensional multi- player and cinematic presentation. Digital Anvil’s executives include film director Robert Rodriguez, who is expected to develop interactive movies and on-line games for multiple players, and the start-up also plans to seek opportunities in film and other media.

Content from our partners
Powering AI’s potential: turning promise into reality
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU