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December 19, 2006

Microsoft and ICICI Bank introduce Xbox 360 credit card

Microsoft Entertainment and Devices Division has launched a co-branded Xbox 360 credit card with India's ICICI Bank, building upon the partnership recently formed between the two companies.

By CBR Staff Writer

Customers registering for the Xbox 360 and ICICI Bank co-branded credit card will receive a welcome pack containing various offers and benefits for use at a wide range of outlets in India.

As digital entertainment products emerge to be vital constituents of consumer lifestyles today, it is imperative to explore innovative strategic tie-ups that help consumers leverage their benefits with such partnerships, said Mohit Anand, country manager at Microsoft Entertainment and Devices Division in India, as quoted by Tech2.com.

With the association with ICICI Bank, this card will exclusively address lifestyle needs of the youth and the young at heart and would also offer host of benefits, he continued.

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