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September 13, 2010

Microsoft unveils new unified communications offering ‘Lync’

Allows people to connect in new ways, anytime, anywhere

By CBR Staff Writer

Microsoft has launched a new unified communications software Lync, which allows people to connect in new ways, anytime, anywhere.

The new offering makes every engagement a virtual face-to-face meeting, as it includes video and audio conferencing, application and desktop sharing, instant messaging, and telephony, the company said.

Lync has been designed to work with Microsoft Office, SharePoint and Exchange, to reduce end-user adoption hurdles and increase return on investment.

Approximately 30 partners have announced beta versions of their Lync-compatible hardware, software and service products.

Hardware products include a variety of Internet protocol phones and USB endpoints optimised for Lync, while software offerings include contact centres, call recording, accounting and new applications that incorporate communications right within business processes.

Routing services work with Lync to allow companies to meet US E-911 requirements for all US based workers, regardless of location.

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The company said that the new Lync is the new family brand for the products formerly known as Communications Server, Communications Online and Communicator, and it also now includes Lync Web App, and Lync Online.

Microsoft corporate vice president of Unified Communications Gurdeep Singh Pall said that Lync delivers on the vision ‘transform communications with the power of software’ by unifying enterprise voice, instant messaging and web-, audio- and videoconferencing into a new, connected communications experience.

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