View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
December 23, 2011

Microsoft to bid CES goodbye after 2012 event

Microsoft cited its product milestones lack of alignment with the show's January timing

By CBR Staff Writer

Microsoft’s presence at Consumer Electronics Show (CES) 2012 will be its swan song at this event.

CES, one of the largest trade shows in the world, is slated be held be held during January 9-12 in Las Vegas.

Microsoft’s earlier CEO and founder Bill Gates delivered keynote speeches at the show for 11 years consecutively. Current CEO Steve Ballmer has been delivering the speech for the past three shows and he will present his last next month.

Microsoft said it will continue to use CES as a place to connect to customers, but it will not set up a booth, citing its product milestones lack of alignment with the show’s January timing.

Microsoft’s corporate communications head Frank Shaw in a blog post said they have decided that this coming January will be their last keynote presentation and booth at CES.

"We won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing," said Shaw.

Earlier in late 2008, its arch rival Apple also decided that it would stop participating at expositions after the January 2009 Macworld Conference & Expo.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

 

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU