View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
November 20, 2015

Microsoft takes augmented reality into Volvo showrooms

News: Hololens will show off safety features and customisation.

By Charlotte Henry

Test driving a car in augmented reality could soon become reality in Volvo showrooms.

The car manufacturer is working with Microsoft to bring the tech giant’s Hololens augmented reality to Volvo showrooms, to demonstrate things such as safety features and car customisation, as well as take test drives. Customers in the mock show room can also walk all around the car.

Bloomberg reports that Volvo’s new S90 was used to demonstrate the tool in Microsoft’s HQ, and that the product will be properly revealed to the public at the Detroit Auto Show.

The tool features full-size three-dimensional holograms of the car, cross-sections of its parts, and a holographic test-drive to show off vehicle’s semi-autonomous driving system and its safety features.

Augmented reality means safety features such as automatic stopping to avoid collisions can be better demonstrated – the hologram shows the car stopping to avoid another vehicle that has stalled and swerving around ice.

Volvo is Microsoft’s first automotive partner for HoloLens. Developer kits will be available early in 2016, at a cost of $3,000.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.