View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
October 5, 2015

Microsoft shuns mass market with niche Lumia sales

News: Microsoft is banking on Windows 10 compatibility to invigorate devices business.

By Alexander Sword

Microsoft is planning to boost its struggling smartphone business with new launches targeting niche markets.

Two high-end Lumia smartphones, apparently set to be launched on Tuesday, will use the advantage provided by compatibility with Windows 10 to build appeal among business users.

According to the report in the Wall Street Journal, the fact that the new operating system will allow people to replicate desktop experiences on their mobile devices is key in the plan.

This marks a pivot away from targeting the mass consumer market.

Other enterprise-ready features include enhanced biometric security; leaked photos on Windows Central suggest that the 950 will have an iris scanner to boost security.

The rumour mill suggests that the event will see the launch of the Lumia 550, Lumia 950 and 950 XL smartphones, Band 2 wearable and Surface Pro 4 tablet.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.