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November 17, 2010

Microsoft introduces new communications offering ‘Lync’

Instant messaging, audio, video, and webconferencing integration into a single platform

By CBR Staff Writer

Microsoft has introduced a new communications offering Lync, which is a single platform that integrates instant messaging, presence, audio, video, webconferencing and voice into a single platform.

The new offering brings people together in the ways they communicate best, with one interface that works with the applications businesses know and use today, including: Microsoft Office, SharePoint and Exchange.

Microsoft Lync & speech group corporate vice president Gurdeep Singh Pall said lync delivers on their vision to unify all of the modes of modern business communication, giving people a more collaborative, ‘in person’ experience with features like HD video, conference recording, and social features like status updates and activity feeds.

"In addition to transforming how people communicate, IT departments are also looking to Lync to evolve their infrastructure and enhance or eliminate their traditional PBX systems, saving money and saving time," Pall said.

Microsoft said that more than 70 new devices were optimised for Lync, including a variety of IP phones, headsets, speakerphones and webcams, that are being announced by Polycom, Aastra Technologies, and other device partners.

In addition, approximately 30 partners are launching applications on the Lync platform for public and private organisations of all types and sizes.

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