Microsoft has introduced its Dynamics AX 2012 for Retail, which will provide midsize and enterprise retailers with an end-to-end offering that includes cross-channel capabilities, social and mobile commerce, enriched point of sale (POS), and enhancements for merchandising.
Microsoft Dynamics AX 2012 for Retail, with its multichannel capabilities enables customers to buy, pick up, return or replace items on their terms and with support for social and mobile commerce, retailers can offer promotions, discounts or coupons targeted to marketplaces or social networks.
With the new offering, orders can be created and managed at the POS, offering the sales associate increasing amounts of valuable face-to-face time with customers and employees can also make accurate, timely and consistent decisions because they are armed with relevant details delivered through enhanced Role Centers, dashboards that deliver a succinct set of information relevant to each individual user.
In addition, the integrated multichannel management allows complete insight to help retailers be proactive in anticipating trends.
The merchandising functionality of Microsoft Dynamics AX 2012 puts control into the retailers’ hands with unlimited categories and hierarchies possible for assortment and replenishment to best meet customer demand accurately and efficiently.
Microsoft Business Solutions Retail global product director Michael Griffiths said today’s retail paradigm puts increased pressure on retailers to build lasting customer loyalty by keeping up with fast-moving trends and exceeding shopper expectations.
"Microsoft is all in when it comes to retail — from our stores and consumer devices to the customers already running Microsoft Dynamics AX for Retail in more than 30 countries. We are taking that investment to the next level with Microsoft Dynamics AX 2012 for Retail," said Griffiths.
