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Technology / AI and automation

Microsoft Dynamics CRM provides 243% ROI: study

A Microsoft-commissioned study conducted by Forrester Consulting has said that Microsoft Dynamics CRM 2011 provides a three-year, risk-adjusted ROI of 243% over a payback period of 4.1 months.

Forrester interviewed nine Microsoft Dynamics CRM 2011 customers for the study, "The Total Economic Impact of Microsoft Dynamics CRM 2011.

The study projected the ROI for an organisation with an initial deployment of 50 users and having 2,000 employees. It concluded that such an organisation would experience a three-year, risk-adjusted ROI of 243% over a payback period of 4.1 months.

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Other benefits of Dynamics CRM mentioned in the report include: marketing cost savings of more than $200,000 due to more real-time insights; customer service productivity savings; improved cross-sell collaboration; and lower customisation costs.

The study also said organisations using Dynamics CRM 2011 had productivity savings of 16 man-hours per month.

Microsoft Dynamics CRM product management group general manager said Brad Wilson said Microsoft Dynamics CRM 2011 is designed to help sales, service and marketing professionals be more productive and give businesses the most value for their technology investments.

Wilson said, "We believe this study clearly demonstrates that Microsoft Dynamics CRM is delivering real value to help people and businesses be successful."

This article is from the CBROnline archive: some formatting and images may not be present.

CBR Staff Writer

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