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  1. Technology
July 19, 1998


By CBR Staff Writer

Micron Electronics Inc, Nampa, Idaho direct marketer of PCs, is continuing its restructuring operations by laying off 130, or 5% of its employees, in an effort to further reduce operating costs. Micron plans to reallocate the resources towards the creation of new sales positions. In February, the company consolidated its worldwide operations, reassigning roughly 10% of its 4,500 staff to parent company Micron Technology. The restructuring also involved the formation of three business units in June to focus on the consumer and small business, commercial and public sector markets. Micron has long maintained that it has superior products and is now focused on building its brand name to compete with rivals Dell Computer Corp and Gateway Inc. Last month, Micron posted a 69.8% drop in third-quarter net income to $5.9m, or $0.06 per share. In August, the company plans to disclose further details about its new business strategy.

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