View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
March 22, 1988


By CBR Staff Writer

In an hilarious piece, yesterday’s Wall Street Journal took the lid off IBM’s Personal System/2 to look at the Microchannel, and reckons that while the emperor may not be quite naked, he’s only wearing a bathing suit, according to Lotus research and development vice-president Edward Belove. The Journal found several major users who had insisted on buying PS/2s rather than MS-DOS clones, but couldn’t find one who could explain any benefits conferred by the Microchannel – and got an (unidentified) IBM strategist to admit that IBM’s promoting the Microchannel is like telling you the engine in your car has aluminum double-skirted pistons… There is a benefit, but it’s a techno-weenie. That quote made IBM Entry Systems chief William Lowe very cross: This is not whether you’re buying Shell or Texaco, or whether you’ve got MFP or not in the toothpaste, he protested. This is a high-investment, technology-driven business that’s delivering more applications and more capability to more people every day and I think there’s a big difference. But the IBM marketing strategist was unrepentent: In a world that wants to make these things into commodities, you’d like to have exclusive features, he says: Noone wants to get into a price war.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.