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February 9, 1989


By CBR Staff Writer

MicroAge Computer Stores Inc threw in the towel in the UK, but the company is now looking to crack a much more daunting market, that of the Soviet Union – but is going in via a partner: the Tempe, Arizona company has signed a development agreement with Phargo Management & Consulting Ltd of Toronto, as its sub franchisor in the Soviet Union; the first MicroAge store in Moscow is planned to open this year in the central Cosmo Hotel, with a minimum of nine more outlets to open over the next five years throughout the Union; the plan is that Phargo should both own MicroAge stores, and, as a sub-franchisor, sell MicroAge franchises to that unlikely species, Soviet entrepreneurs.

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