The company’s chief marketing officer Matt Bancroft said that in the case of backup and restore, the plan is to offer the ability to back up not only PIM and contacts data, but also enterprise data and third-party content to a central server so as to be able to re-provision it to a new device in scenarios where a handset has been stolen, in which case the lost one can be wiped. The Edison, New Jersey-based ISV also plans to add support for corporate password policy.

Bancroft said that by the end of this year mFormation will also add support for VPN technology and AV, enabling its over-the-air software delivery capabilities to be used for signature updates.

Given the multiplicity of mobile phones and PDAs available in the market today, he said there is a major interoperability testing issue in extending any of mFormation’s capabilities. He said the ISV can carry out the IOT, but beyond that, even the regular management of devices is something enterprises want to outsource. We talk to a lot of CIOs about device management platforms and a lot of them have told us they want it as a value-added service from a service provider, with a web interface for the network admin which can even have a UI with corporate branding, he said.