We believe the best way to leverage our data and create additional revenue opportunities is through ALC’s professional data marketing services, said Cheryl Dahlquist, Director of Database Marketing Services at Meredith. Dahlquist added that Meredith selected ALC because of its strength as an industry leader and its extensive network of contacts.
ALC will look to create strong partnerships with current and prospective users of Meredith’s data, while developing opportunities via new technologies and data streams, said Donn Rappaport, ALC Chairman. The industry already realizes the value of Meredith’s files. Virtually every market finds success with Meredith’s audiences, but there is still tremendous potential. We plan to build on Meredith’s reputation for innovation with new ideas, products, and services.
ALC’s short term plans include aggregating data to create new list properties, creating a dedicated team of Meredith list experts, and deploying technology for analytical and marketing purposes, according to Fran Green, ALC’s Executive Vice President.
With ALC, we are entering into a relationship with an organization that clearly knows how to monetize data, said Meredith Publishing Group President Stephen M. Lacy. We see this relationship as an important step to increasing revenue through list marketing opportunities.
