Scottish good-chips-for-bad pioneer Memory Corp Plc refuses to quit as the price of memory chips continues to plummet, and has instead released a new range of smaller, better-looking memory chips with embedded security. At the company’s annual general meeting, shareholders were told its core market remained volatile and depressed, and that if the situation did not improve during the six months to June 1996 it would consider a voluntary inventory write-down. Using figures from the world’s press compiled by the company, the price of a 16Mb memory module has fallen from $436 on November 1 1995 to just $160 at the moment. Memory’s share price has crashed almost in lock-step since its placing at 420 pence in September 1995. Shares fell another 37 pence after Memory’s annual meeting to a 133 pence low. Chairman and co-founder of the repairer of dud memory chips that come off the production line, Alex Deas refused to be disillusioned and said he was realistic about the future of the company, and said Memory had done no worse than others in the same field. The time for speculating about the reasons behind the memory chip price plunge has passed, and the company is set to bring itself back into the game, after turning in losses for the year at 2m British pounds. The primary focus of the company remains DRAM dynamic random access memory single in-line memory modules, aimed at the mainstream market for system memory in Apple Macintosh and desktop personal computers.
