Memory Corp now claims it is spoiled for choice of major electronic goods companies anxious to distribute its MP3-GO internet music device in the shops in the US and Europe before Christmas. While the Edinburgh, Scotland memory products designer, had originally planned to announce a major branding partner for the product (thought to be Panasonic), it now says that its strong market position has given it more time to make a decision.
Though Memory has embarked on a policy of applying its memory expertise to consumer appliances, the traditional side of its business, DRAMS and flash memory, have been producing exceptional results. The company moved into a net profit of 52,000 pounds ($84.150) in the second quarter to July 2, up on a loss of 825,000 pounds ($1.3m) on revenue that increased 272.6% to 40m pounds ($64.7m).
Memory claims that its new Flash controller offers the fastest write speed on the market while improvement in the market share of its DRAMs in Europe and Asia more than compensated for double digit price declines.
Meantime, Memory is gearing itself up for the non-PC internet appliance market and R&D spending is being increased so that the company’s recently created new media division can follow MP3-GO with a range of products to take advantage of the emerging new market.
