Kelly Mann, president and CEO of Mediware, said: We’re very excited to incorporate Integrated Marketing Solutions (IMS) into Mediware’s blood center product strategy. IMS’s capabilities extend Mediware’s existing clinical solutions and enhance our vision for ClosedLoop management of the blood supply.

IMS’s solutions are closely aligned with Mediware’s strategy for the donor community and provide existing Mediware clients added value and opportunity to enhance their positions in an industry that is extremely competitive.